Know who is at risk, why, and whether saving them pays
We treat churn as the customer's economic decision: who is likely to leave, why, and whether keeping them is worth the cost.
We have modeled why subscribers leave a leading health care payments processor, bringing attrition down among newer subscribers, and used cohort retention in diligence to keep a deal team from overpaying. We have also done this work in accounting and advisory and in specialty pharmacy.
A ranked list of at-risk accounts chases customers no one can save and discounts ones who would have stayed anyway.
Including customers who stay but buy less.
Price, service, fit or a competitor, or something that merely moves alongside churn?
The margin an account brings, against the cost of keeping it.
A response that fits the cause, early enough to matter.
Most relevant wherever revenue recurs, from payments networks to professional services and specialty pharmacy.
A pre-close read on retention, active and passive, from the target's own data.
Inside-Out Commercial Diligence →Fixed definitions at the start, so later gains can be credited.
100-Day Value Baseline →When price drives churn, the answer is segment-level pricing, not a one-off discount.
Pricing and Margin →Cohort retention and churn drivers are the durability evidence a buyer wants.
Value Creation Proof →A short conversation is enough to tell whether a churn diagnostic makes sense for your company.